Degal complete promotional & marketing solutions
focused on Brand Strategy & Communication

Business Marketing
Business Promotion
Brand Strategies
Brand Communication

Promotion & Marketing for Your Business

Small Business Marketing or Medium Business Promotional Advice

We are literally one e-mail or phone call away from jumping on board to help your business in any way we can can. Degal prefer to build business friendships rather than just looking at you as a "client" and we make your business success our goal working with you to achieve this in the most appropriate manner for your situation.

Our strongest selling point is our existing relationships - please feel free to contact any of the businesses we currently work with for their honest opinions on Degal and the results we've achieved together …

e-mail: marketing@degal.com
tel: 07956 596839

Creating a Business Brand Strategy

Whether you have an existing brand that needs refreshing/re-defining, a strong brand that you just need help in exploiting to it's full potential, or you are reading this thinking what is our brand or do we even have one of these brand strategies in place?…

CONGRATULATIONS: Degal excel in examining exactly where your business brand currently sits and then creating the short and long term plans with you

How Do We Work On Increasing Brand Awareness

STOP. Actually STOP AGAIN:

Brand Awareness is totally meaningless. It is an excuse for open cheque books and complete money un-accountability, unless you are the advertising agency advocating the "Brand Awareness" route in the first place!

We concern ourselves with Brand Exposure - This allows an ongoing relationship with your potential customers/target audience. It leads to totally measurable activities and therefore accurate information on RETURN ON INVESTMENT (ROI) across the various mediums available to advertise across.

Brand Exposure & Brand Communication

Brand Exposure is targeted specific promotion and marketing of your brand to appeal to a pre-defined audience and most importantly to fully engage with them. It is about grabbing interest and providing genuine reason for that person to begin communication with you or your brand.

Introducing the concepts of Brand Fusion (captivating new customers) and then Brand Constancy/Frequency (retaining and driving sales from existing customers) all enable a business to grow and then sustain itself..

Finally... anyone thinking we don't need a Brand Strategy we would like to hazard a guess that unless you are the treasury mint, investing in an effective Brand Strategy is the only way you will make money continually in the long term.

Unique Selling Points "USP's"
features & benefits

Features and benefits, terms synonymous with sales and selling. Here we like to look at it like this

• Features help to position your brand and a brand with strong and more importantly unique features stands a good chance of success.
• Benefits are what drive success. A brand may have the best features but if a marketplace sees no benefit it is ultimately going to fail.

Should you choose to work with us then our first goal is to firmly establish your product/brand in terms of core strengths and what defines it as unique amongst its marketplace. With this in place you can begin to maximise your brand fusion and brand frequency.

USP's are effectively the "buzz" word for features and benefits - the bottom line to remember is what do we have or can offer and why is this important to people to the extent they will purchase this from your business.

The Power of a Press Release

One of the most valuable things for a business is "Free Advertising". Knowing what will generate this free advertising is a skill in itself. A carefully crafted e-mail could result in massive media coverage for your business brand.

Identifying something unique and "news worthy" is the first step. Presenting this information in the form of a story is your next step. If done correctly then you will find it will be the editorial team chasing you from this point for further information to fit in with their article.

How Much Will Promotion & Marketing for My Business Cost?

Unlike with website pricing it is very hard to even give a rough idea as to the cost without any information at all. We would really appreciate it if you could e-mail as much as possible to us and we will think about the project and provide you with an estimate for what is needed and also the timescale involved. If you are happy with this initial idea we can then set about a more thorough breakdown and action plan for implementation.

We have previously undertaken projects for as little as £50 which was the price of wording a press release for local newspapers that resulted in 3 printed articles and exposure and interest for readers to then visit the clients website!

Where a brand identity and corporate image was needed we are able to do this for around the £200 region but again this can all depend on your exact requirements. This price includes logo design, all office stationary design plus colour guides and font usage for all future artwork needs your business may have.

We have also quoted over £10 000 to provide a complete business solution including training DVD's for staff to watch (professionally filmed and shot in HD) and a week of in house workshops and training to help bed in the culture of the new company with its staff (there was over 200 employees on site) including the new company image and how this needed to be projected at all points of future contact.

Low Cost Business Stationery and Business Printing

With printing you generally do get what you pay for. Understanding how the printers operate will help ensure the best price without quality compromise for each and every job.

Some people like to use the same local printer for all jobs, well depending on how they are set up most of the time all they do is out source the jobs they can't do in house which will mean you are not paying as competitive price as you could.

With years of printing experience we are able to assign your jobs to the most appropriate people to provide the best quality printing at what we feel are some of the lowest uk prices!

We managed to save Fross Wedding Collections around 4 times the amount we charged for our services just by switching printing suppliers so not only could Fross get quality, personalised designs as opposed to the standard free design most print outfits offer as part of the deal this ACTUALLY SAVED FROSS MONEY!